CORPORATE INTERVIEWEE GUIDE

Guideline for interviewee on this up coming shoot!

Discuss clothing

1. Avoid any bold patterns. Intense prints (like stripes or plaid) can shake on camera due to the light and thus are a major distraction from what is being said. TV stations and video production companies will mention this before they film, but be a pro and make note of this ahead of time.

2. Ask where the interview will take place. While most interviews will be held either outside, in an office setting, or in a studio, it’s always smart to check in case your shoot involves a green screen. If it does, make sure that that the interviewee is not wearing green to avoid a floating talking head.

3. Consider what colors will flatter your skin tone the most. Industry experts know to avoid colors that will bleed on camera (pink, pastels, red) and white, which will make all the other colors appear underexposed. Leverage cool, solid tones like greens and blues to get the most comfortable look on camera.

4. Dress professionally to create authority for your company. Depending on your brand or industry, blazers are not always needed (but definitely recommended). However, short sleeves can come across as unprofessional and a bit underwhelming. Connect with the producer ahead of time to advise accordingly.

Accessories

5. Keep jewelry to a minimum. While style is certainly important to exude the right feel of your brand and employees, large necklaces and big earrings can be loud and interfere with the microphone’s ability to pick up sound. This could lead to frustration for both the camera crew and your colleague.

6. Ties are typically recommended for men on camera. It ties (pun intended) together the look, but still needs to compliment the shirt. Like with shirts, avoid ties with distracting patterns that will shake on screen and detract from what is being shared.

Final touches

7. To avoid awkward fidgeting and face touching, make sure hair is kept out of the face. The focus should be on what you are saying, not on hair adjustments.

8. Remember makeup. Whether you’re in a studio or on an event floor, making sure that you look your best involves a bit of coverage and having some extra makeup on hand for touch-ups. Cameras can wash out your skin, so you’ll need to add a bit more than you’d wear normally, but still tasteful. Can’t convince your CEO to wear some foundation? At least have some mineral veil to eliminate the shine, which can come across as nervous sweat.

​

Final thoughts

When you’re taking time from your your busy schedule, you need to make sure you excel – down to every detail. These simple but effective tips will eliminate visual distractions to make sure the focus is on the message.